When You Have Nothing To Write About

When You Have Nothing To Write About | theprimarilyinspired.com |

Every so often the creative juices just don’t flow the way they used to and I find myself in a writing rut. I try to glean inspiration from all sorts of sources, but with no avail. I end up staring at the blinking cursor on my screen with nothing to write about. Although this happens to everyone, it dawned on me that even if you’re not actually writing a post there are all kinds of things you can do with your blog to keep it up to date, coordinated, and looking professional.

I began this blog in October 2014. That’s about 1 1/2 ago and even in my short time here I’ve learned so much. From what to include in every post, how to promote your posts via social media, and learning how to write more cohesively and authentically. In that time I’ve taken breaks, found blogging to be overwhelming, contemplated on whether or not I bit off more than I could chew, and even debated on just giving up.

“us bloggers must maintain our blogs just as much as we write for them.”

However, a lesson I only recently learned was that us bloggers must maintain our blogs just as much as we write for them. Writing content is only about 20% of what we do. Consider the work and man-hours that go into creating the graphics, embedding links, networking with brands, and promoting our content. Not to mention we do this all on top of our regular lives, which for some of us include: busy work schedules, home duties, schooling, and other responsibilities like, you know, kids or husbands.

So, whether to help get you through a creative rut or if you are looking for ways to spruce up your blog, here’s what you can do to optimize your SEO today and maintain your blog.

Re-share old blog posts.

Dig into the depths of your archives and bring some life back into those older posts. Obviously your writing may look a bit dated and you may surprise yourself, like me, at how horrendous your writing used to be. But consider that progress and how you’ve grown as a writer and blogger! Be sure to embed links within new posts that link to your archived ones that way your current readers can easily locate your earlier work.

Edit old blog posts & photos.

It was pretty hilarious to go through my archived posts and see just how poorly I understood how to write quality content and be authentic. Most of my pictures weren’t in good lighting, weren’t Pinterest friendly, and I don’t know if I even shared the posts on social media. Having learned a thing or two, I’ve since taken the time to go back and fix those early blogger mistakes. Make your blog more cohesive by going back in time and make your content worth finding and sharing to your current readers.

Also, be sure that each post you write has at least one Pinterest friendly photo or banner that will entice your readers to pin and save what you’ve written. Be sure that the photos you take are in good lighting and take some time to edit them. If you want to use stock photos, make sure they’re free or you give the proper credit before using them.

Here are some resources I use for photos:

Free stock photos I love using: Unsplash, Stocka.co, and Kaboompics.
Edit and create blog graphics: Canva or PicMonkey
Editing photos: Lightroom

Get comfortable with SEO.

Did you know that SEO is extremely important for your blog to be successful and get out there for others to find? It’s a way to drive traffic to your posts and therefore your blog. So, if you’re looking to gain some new followers or meet new bloggers be sure that you’re driving traffic to your site. How to do that? For my fellow WP users the plugin Yoast SEO has been a game changer for me and points out what I should change or add for the best SEO optimization for each post!

Analytics is just a nifty way to keep an eye on your traffic and pinpoint what exactly is bringing readers to your blog and keeping them there. Google Analytics is a good place to start and used by practically every blogger out there. Luckily social media has caught on to this and offer analytics of their own based on traffic from or to your website. Sites like Pinterest, Twitter, and Facebook offer you analytics for free and it’s a good idea to become familiar and keep and eye on what content is doing well and driving traffic.

Check in on your blog’s social media.

Please consider creating social media pages for your blog if you haven’t already. Most people during the workday don’t have time to sit and read your blog post from a computer. So, snapshots from Twitter, Instagram, or Facebook will help drive traffic to your blog for those readers on the go. I love following blogs on Facebook because their new posts pop right up in my newsfeed.

Social media allows you to share your posts in a more authentic way and drive traffic to and from those platforms. I find Instagram has been a great leader of people to my blog since it’s a visual social media platform so I’m sure to spend some quality time drafting each of my pictures.

Tip: Instagram/Twitter hashtags are a huge determining factor whether your photo/blog will be seen by a new audience. I keep a note in my phone of all the popular hashtags for each kind of post (baby, food, lifestyle, etc.) and simply copy and paste them when I’m ready to share.

Plan ahead.

Using some kind of blog planner has been only a recent change for me. Before I would just write up posts as the mood struck me and hit publish. I’ve since learned that there’s a lot of benefits to writing when you’re inspired, but holding off hitting the publish button right away. Using a planner helps you look at your month and see how you can spread out your content and reach the most people.

Are there weekly or monthly linkups you participate in? Monthly writing challenges? Add those first to your monthly planner. Is there a holiday coming up you’re writing for? Add that about a week or so prior to that holiday, etc. Then fill your calendar with the drafts you’ve already started working on. Planning ahead is such a simple step anyone can take in maintaining their blog and it keeps content fresh and new to your readers.

Schedule out your blog posts.

So, now that you have all these posts ready to go how do you manage to get them out there? Schedule your posts and not just with your blog host. I use Hootsuite and absolutely love it! It’s free to sign up and it links your social media accounts so that you write up your posts all in one convenient spot. Then, you’ll schedule them out based on when they go live on your blog and no more worries about forgetting to promote those posts before you run out the door.

Edit your blog’s About page.

The ‘about’ section of your blog tells your readers who you are and why you blog. With a gazillion blogs out there you want to stand out and connect with your readers. Be witty, share photos, or talk about what inspires you. Your ‘about’ page is so important and you’ll notice it’s one of the most visited pages on your blog (I know that because of my analytics). What should you include in your about page? It just takes a simple Pinterest search to find a number of blogs who share tips for just that.

Be involved in the blogging community.

I couldn’t stress this enough. When I’m not writing for my own blog, I always make sure to check in and touch base with the bloggers I follow and love reading what they’ve been up to. Blogging can be a business for some by promoting products, but I’ve found so much joy just by reading and sharing in the events that make up the lives of those I follow and vice versa. Respond to comments, post comments on other blogs, start a discussion on your blog’s Facebook page, and just get out there.

Join a blogging network or community like The Peony Project or group Pinterest boards. Blogging is so much more meaningful when you’re actually connecting on a personal level with not only your readers, but fellow bloggers.

Every so often the creative juices just don’t flow the way they used to and I find myself in a writing rut. I try to glean inspiration from all sorts of sources, but with no avail, I end up staring at the blinking cursor on my screen with nothing to write about. Although this happens to everyone, it dawned on me that even if you’re not actually writing a post, there are all kinds of things you can do with your blog to keep it up to date, coordinated, and looking professional. So, whether to help get you through a creative rut or if you are looking for ways to spruce up your blog, here’s what you can do with your little corner of the internet when you have nothing to write about. |theprimarilyinspired.com|

These are just a few of the things that have helped me over the last year really get in tune with my blog and see just how I can make it better. Because as much as I love writing for me, I love writing to have others read, respond, and connect even more. Beginning with just a few of these steps will help you create a blog that has purpose, has cohesive and relatable content, and reaches a bigger audience. I hope you find these little tips to be helpful!

If you could offer a new blogger any advice on how to maintain a blog what would it be? Have you learned something new about blogging lately that has helped you transform your blog? 

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  • Great tips! I will be using these ideas often because I tend to have writer’s block every now and then.

    • And it totally happens! I don’t have inspiration all the time and it’s unrealistic to think that I would. So, breaking up and scheduling out my posts help in those times of writers block. Also, consider guest writers for your blog which is great when you’re planning a vacation or time away from writing for your blog.

    • And it totally happens! I don’t have inspiration all the time and it’s unrealistic to think that I would. So, breaking up and scheduling out my posts help in those times of writers block. Also, consider guest writers for your blog which is great when you’re planning a vacation or time away from writing for your blog.

  • This is a wonderful post! I have been struggling with writing lately, therefore feeling neglectful of my blog. What great ideas!

  • As someone who suffers from writers block, these are fantastic idea. Thank you so much for the great post!

  • bluerobin

    I just started blogging a few months ago, and I can admit that a) I am already starting to have writers block and b) I have not been doing all of these things. The idea of figuring out SEO seems so overwhelming, but I know I need to work on that. I did recently go back and edit some posts, and I am getting more involved with the blogging community. I love the idea of planning ahead. I need to get more organized. Thanks for the tips!

  • These are awesome tips.. I pinned to my “blog world” board so I can go back to it later! 🙂

  • Leila

    Those are great tips that I definitely need to keep in mind! I was so wrapped up in posting daily that someone recently said to post less. I know post every other day and the days that I don’t post, I am doing social media threads with my posts. Which then of course gives me inspiration because I am visiting so many other sites and seeing what is out there!

    • Yes! There’s this pressure we put on ourselves to write all the time, but in actuality it’s not in how much we write, but the quality of what we write, the relevance to our readers, and promoting that content. SEO and analytics really helped me see what was bringing readers to my blog so I can gather what my audience wants to read about.

  • These are awesome tips that I need to start implementing not only when I’m bored but daily haha! Thanks for sharing!
    xoxo
    May from http://www.mayliving.com

    • Yes! It was a real eye-opener when I learned that writing for my blog was actually a small percentage of my overall maintenance of it. A lot of the other muscle work should be within the blog itself and promoting those posts you do write. So glad you found these tips to be helpful 🙂

  • Tiffany Barrett

    Okay, so first I’d like to say thank you! A post like this is a goldmine to a new blogger like me, chocked full of useful easy to implement tips and information. I’m too new at this to have much to add to the conversation, but I’m grateful to you for sharing this information.

    • Haha you’re quite welcome! I wanted to break down a couple easy things you can do to keep your blog moving in the right direction and I’m glad you found it so helpful! Keep on truckin’ and I know you’ll see growth in your blog!

  • Sweet Discord

    Great reminder on what we can do to keep being productive! I love this!

  • This post came to me right on time! I write at least 3,000 words a day so sometimes i need a break to focus on other things. I just started to learn about SEO so I can’t wait to incorporate it into my blog for more views. thanks for sharing this great info.

    • SEO is STILL something I’m figuring out! There’s a lot that goes into blogging that’s more than just writing and sometimes it’s very overwhelming. But, bite off a little bit at a time and apply what you learn to your blog. Any little bit helps 🙂

  • Jenn @ HomebyJenn

    What great advice! My goal is to be ahead 3 months on content so I can have wiggle room and a little more of a life. Right now I’m sitting at a month, slowly getting there. I love the idea of being okay with redoing old content and not being afraid of sprucing it up. Great post, thank you!!!

    • And having goals is great! As a new blogger myself I always try to set goals that are manageable. Looking at your content month-to-month is a great starting place. See what topics you’re wanting to discuss and begin scheduling them out so you space out your content and are posting about 3-4 times a week. You don’t want too much content at a time because you’ll miss out on time promoting it and getting it out there. Glad you found this helpful!

  • Anna Prokofieva

    Thanks for the advice cause the first time it happened to me, I got super demotivated and frustrated, which, in its turn, didn’t help with inspiration.

    • I’ve been there too and it’s very frustrating. Just doing these little things around my blog helped me feel productive and in the end it continued to help grow my readership too.

    • I’ve been there too and it’s very frustrating. Just doing these little things around my blog helped me feel productive and in the end it continued to help grow my readership too.

  • This is great advice! The information on SEO is very helpful! 🙂

  • Thanks for the tips! I guess I’ve got most of it covered! 🙂

    • That’s awesome!! Do you do anything else with your blog behind the scenes that I didn’t mention? I’m always looking for more tips!

    • That’s awesome!! Do you do anything else with your blog behind the scenes that I didn’t mention? I’m always looking for more tips!

  • LOVE this! Definitely keeping it bookmarked. I’ve recently been a rut that’s felt like it’s lasted forever but these ideas are phenomenal! Look for this on my Friday post 🙂

    • Will do! Be sure to find me on Twitter too so I can be sure to share out your post. So glad you found these tips to be helpful 🙂

    • Will do! Be sure to find me on Twitter too so I can be sure to share out your post. So glad you found these tips to be helpful 🙂

  • I am pinning this for later because it is jam packed with tons of great content.

    xoxo, Jenny

  • I could totally work on my SEO game!

    • Me too…and it doesn’t help that it’s such a daunting task. There’s a LOT that goes into posting one piece, but it’s so worth it when you see the results in your analytics. SEO for my photos was the biggest game changer for me.

    • Me too…and it doesn’t help that it’s such a daunting task. There’s a LOT that goes into posting one piece, but it’s so worth it when you see the results in your analytics. SEO for my photos was the biggest game changer for me.

  • Aliza Hale Biorn

    I need to work on updating my old posts and photos for sure. Thanks for sharing these tips.

    • I’m always keeping that in mind every so often. I like going back and fixing up a few things here and there. Updating old posts is one of the easiest things we can do to update our blogs. Glad you found these tips to be so helpful 🙂

    • I’m always keeping that in mind every so often. I like going back and fixing up a few things here and there. Updating old posts is one of the easiest things we can do to update our blogs. Glad you found these tips to be so helpful 🙂

  • Ivanna

    These are all great ideas. I’ve gotten into the habit of sharing old posts when I don’t post anything new.

    • Yes! And Facebook or Twitter is a great place to do that too. Think of it as a throwback to an oldie, but goodie. Also think about what current topics are prevalent to your readers…thanks so much for stopping by!

    • Yes! And Facebook or Twitter is a great place to do that too. Think of it as a throwback to an oldie, but goodie. Also think about what current topics are prevalent to your readers…thanks so much for stopping by!

  • Ivanna

    These are all great ideas. I’ve gotten into the habit of sharing old posts when I don’t post anything new.

  • I have been working on my SEO recently, and it really makes a huge difference! These are great tips!

  • Love all of these ideas! Thank you for sharing!

  • Rhi

    This is going to be really handy when I’m too busy or my depression saps up my motivation.

  • I am saving this! Thank you so much for sharing, I love seeing all the different ways we can work on our blogs even when we are inspired!

  • Belle Vie A Deux

    This is such a smart post, there is soooo much to blogging than just writing a post. I had no idea back when I would just guest post for people. It’s crazy all the other things to keep in mind!

  • Belle Vie A Deux

    This is such a smart post, there is soooo much to blogging than just writing a post. I had no idea back when I would just guest post for people. It’s crazy all the other things to keep in mind!

  • I agree with everything you’ve written, especially about going back over old posts! I cringe every time I read my posts from 1+ years ago, I guess it’s a good thing as it shows progression but it still makes me laugh! Thanks for the great tips 🙂

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